Webflow Website Rescue & SEO Scale-Up for a SaaS Company
Rebuilt on a modular Figma-to-Webflow system with a CMS template for programmatic SEO.
Project Overview
We rebuilt the system from the ground up. Cleverlohn had a brand guide and a Webflow site, but the site itself was in a broken state, and the internal team couldn't touch it without introducing new bugs. We rebuilt the system from the ground up: a component library in Figma, a Mast-framework Webflow architecture, and a CMS template for programmatic SEO, so Cleverlohn could own the site and keep shipping changes without breaking it.
What needed fixing
Cleverlohn already had the basics: colors, typography, a brand guide. The root issue was underneath that: there was no component system holding the pages together, so every manual fix the internal team attempted introduced a new layout bug somewhere else.
- No component system, so layout bugs and mobile responsiveness broke with every internal edit
- The business had outgrown the site: dozens of SEO pages were needed, but the setup couldn't scale to support them
- The sales funnel needed a new HubSpot form, and partner pages and English localization didn't exist yet
From design system to webflow development
UI/UX Design System
Before touching Webflow, we designed the UI/UX in Figma as a proper component system, not a set of static screens.
- Modular component library structured for direct reuse in Webflow
- Consistent spacing and layout rules across every page type
Building the components first meant that once we moved to Webflow, the same modular logic carried straight over: change a component once, and it updates everywhere it's used, instead of hand-fixing every instance.
Skip the sales pitch.
Working with GeekyGrowth has been seamless from day one. We went through a full rebrand, launched new landing pages and tackled countless updates along the way and because GeekyGrowth built out our sections upfront, we can now handle most of it ourselves.
The team is always easy to reach, genuinely helpful and a pleasure to work with. We finally have a website that grows with us.
Webflow Development
We rebuilt the site on the Mast framework inside Webflow, which unlocked proper Page Building functionality the previous setup couldn't support.
- Fully redesigned core pages: Home, Contact, 404, Demo, Pricing, and About Us
- A mega menu navbar structured for better SEO and AEO discoverability
- Standardized GSAP stagger animations across sections, built so the client can toggle them on or off per section without a developer
A website changed from "breaks when you touch it" to a structure the internal team can actually extend on their own.
SEO & Growth Infrastructure
To hit the volume of SEO pages Cleverlohn needed, we introduced a CMS template for Location pages targeting high-value keywords across different German regions. What we built turned SEO scaling into a content problem, not a design or development problem:
- A CMS-driven Location page template, so new regions get added by populating a CMS entry, not by briefing a new page build
- English localization on the core pages that needed it
SEO results
Results
Cleverlohn now owns a site their internal team can extend without breaking it: new SEO pages get created by populating CMS entries, animations get toggled without a developer, and the sales funnel runs on a rebuilt HubSpot form.
Trusted by founders behind €20M+ in venture funding.
static pages shipped. 20 of them written independently by Cleverlohn's own SEO content writer
languages supported across core pages
developers required to ship new pages.
Independent page creation for the marketing team
landing page template the team reuses to launch new campaign pages
CMS pages, fully created by the Cleverlohn team using the new template
Tech Stack
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Founder & Lead Dev
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