Webflow Platform Built to Scale for Fintech
A component-first Figma system paired with a Mast-framework Webflow architecture that lets the client run 500+ CMS pages and keep shipping without a developer.
Project Overview
We rebuilt the site from the ground up: a new brand foundation, a component-first UI system in Figma, and a Mast-framework Webflow build that lets their own marketing team publish pages without touching a developer. The result is a platform built for continuous organic growth, engineered to keep up with an aggressive SEO and AEO strategy, not just a new coat of paint.
What needed fixing
Integral's site was built internally on a template-based Webflow setup. That got them to launch fast, but there was no component system underneath it, so every new SEO page was manual work, and manual work doesn't scale with an expanding content strategy.
- Creating a new page meant rebuilding layout by hand, which slowed down every SEO and marketing campaign
- No structured design system, so layouts drifted inconsistent page to page
- Long German copy broke mobile layouts because there was no hyphenation handling
- Every fix required a developer, which made the marketing team dependent instead of self-sufficient
From branding to custom webflow development
Brand Guidelines
Integral had a strong mission but a visual identity limited to a logo and one primary color, nothing to actually design from.The differentiating choice: instead of following generic SaaS visual trends, we built a more human-centered identity, one that could carry through marketing materials later, not just the website.
- A full typography and color system
- Visual patterns and UI styling principles
- An image direction centered on real people rather than typical SaaS stock-photo trends
UI/UX Design System
We designed 20+ pages in Figma, but the real deliverable was the system behind them, not the pages themselves.
- A component-first library instead of isolated page designs
- A 12-column grid system with consistent spacing rules
- Design variables for spacing, borders, and radiuses
Every component was structured with Webflow development in mind from the start, so the handoff stayed pixel-perfect instead of getting reinterpreted during build.
Skip the sales pitch.
Before GeekyGrowth, we had to wait days for a dev to change a headline. Now, our growth and SEO teams can launch full, on-brand landing pages in 40 minutes. We feel in control of our own site!
Webflow Development
We turned the Figma system into a complete Webflow growth engine. Prepared for scalability, and ease of content creation.
We built a system. Not just fancy static pages.
- Flexible Page Building system - new landing pages are built quickly
- A robust, 500+ CMS structure for SEO/AEO focused pages
- Long German text never overflows thanks to hyphenation rules.
More than 50% of users come from organic & AI referred traffic
Watch how a Marketer can fully customize a new landing page in 10 minutes.
#devnotes
Pre-made component library
Marketers receive pre-made components tailored to them. Allowing them build fully custom, on-brand landing pages in minutes.
No need to understand HTML/CSS or web development in order to whip up marketing pages.
- SEO-friendly
- Pages never go off-brand
- Build pages with lego-blocks
- Quick while looking custom
500+ CMS items
Set up a scalable CMS structure to speed up page creation. Templatizing as many pages as possible. Allowing the SEO content creators to quickly push pages driving organic traffic and ultimately, conversions.
- Conversion focused pages
- SEO/AEO optimized structure
- Driving organic traffic
- Increasing speed to publish
Auto Hyphenation
Hyphenation kicks in automatically below 400px screens or Marketers can force it by toggling it on on components.
- Applies globally
- Recognizes correct hyphenation points
- Renders every text readable - no matter how long
SEO & Growth Infrastructure
SEO and AEO were core growth channels for Integral, so the architecture was built for search scale from day one.
- 450+ programmatic SEO landing pages targeting high-intent keywords
- CMS-driven content structures with semantic HTML and an optimized heading hierarchy
- An llms.txt implementation for AEO discoverability
Results
The Details That Matter.
Training & Handover
The goal wasn't just to ship a site. It was to remove the marketing team's dependency on developers entirely. We structured the build so the team could confidently create new landing pages, publish SEO content by reusing existing components, and launch campaigns on their own timeline.
Brand Ecosystem
We extended the design system past the website into the tools the team uses daily: LinkedIn post templates, a Google Meet background, an A4 letterhead, a sales pitch deck, and a customer onboarding deck.
Results
Integral went from a template-based marketing site to a flexible growth platform. The team now creates content and launches campaigns independently, across hundreds of pages, without breaking the brand's consistency.
Trusted by founders behind €20M+ in venture funding.
custom-designed pages
CMS pages
developers required to ship new pages.
Independent page creation for the marketing team
languages setup
programmatic SEO pages
Tech Stack
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Skip the sales pitch.
Founder & Lead Dev
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