How to Get Your SaaS Website Cited by ChatGPT and Claude

Ask ChatGPT to recommend the best tools in your category. If it mentions three competitors but not your product, you might wonder why.

It doesn't necessarily mean their products are better. Their websites might be easier for AI tools to find, understand and reference. Other websites might also be talking about them more often.

People are no longer just using Google to find software. They're asking ChatGPT, Claude and Perplexity to compare products, explain features and recommend tools.

So how do you get your company included in those answers?

There are two things to focus on: making your website easier for AI tools to understand and building your presence on other websites they use as sources.

Here are seven things we'd look at first.

1. Can ChatGPT and Claude access your website?

Start with your robots.txt file. It's one of the first things we check when auditing a website for AI search visibility.

Some companies block AI crawlers because they don't want their content used to train AI models. That's a valid choice, but not all AI bots serve the same purpose.

If you want your website to appear in AI search results, make sure you're not blocking OAI-SearchBot or Claude-SearchBot.

How to check: Open yourwebsite.com/robots.txt and look for these bot names. Pay particular attention to any Disallow: / rules.

See the official documentation from OpenAI and Anthropic.

2. Does SEO still matter?

Yes. AI search hasn't made traditional SEO irrelevant.

ChatGPT and Claude can search the web to find information and sources for their answers. Being discoverable through search is still important, even though each platform has its own way of finding and selecting pages.

The basics still matter:

• Make sure important pages can be crawled and indexed.
• Target topics your potential customers actually search for.
• Keep your website technically healthy.
• Publish useful content around the problems your product solves.

But don't focus only on Google rankings. Different AI tools can retrieve and cite different sources.

SEO gives you a solid foundation. You also need content that answers the questions your buyers ask.

3. How should you write content so AI can understand it?

Get to the point.

If someone asks how much your product costs, give them the price. They don't need three paragraphs about your company's philosophy first.

Compare these two examples:

Hard to quote:

"At Acme, we believe pricing should be as flexible as your business. That's why we've built plans that grow with you."

Easy to quote:

"Acme costs €49 per user per month, or €39 when billed annually. All plans include unlimited projects."

The second example gives a clear answer to a specific question.

A few simple habits help:

• Use headings based on questions your buyers ask, such as "Does Acme integrate with HubSpot?"
• Keep paragraphs focused on one idea.
• Use tables to compare prices and features.
• Include real numbers and reference your sources.
• Explain technical terms instead of assuming everyone knows them.

You don't need to write specifically for AI. Write useful content for people and make the answers easy to find.

4. Do you have the right pages for the questions buyers ask?

Your homepage can't answer every question about your product, industry or target audience.

Think about what people ask at different stages of their buying journey.

A 2026 study by Wix Studio and Peec AI analysed 75,000 AI answers and more than one million citations. It found that the most commonly cited content formats varied depending on the type of question. Articles were common for informational searches, while listicles were popular for commercial queries.

For SaaS companies, this means having more than a homepage and a demo form.

Depending on your product, you might need:

• Articles explaining the problems you solve.
• Industry and use-case pages.
• Feature and integration pages.
• Pricing pages with actual numbers.
• Comparison pages to help buyers evaluate options.

You don't need hundreds of pages. You need the right pages for the questions your customers ask.

5. How do you get mentioned on other websites?

Your website isn't the only source AI tools use. They also find information in software directories, review platforms, comparison articles, industry publications and online communities.

When someone asks for the best payroll software for startups, an AI tool might reference a third-party comparison rather than the companies' own websites.

So what can you do?

1. Find comparison articles. Search for "best [your category]" and see which websites publish these lists.
2. Contact publishers. Ask whether they'd consider including your product in their next update.
3. Collect reviews. Build a presence on G2, Capterra or Clutch, depending on where your buyers look.
4. Join relevant communities. Answer questions on Reddit and industry forums. Focus on being helpful, not promotional.
5. Work with partners. Ask integration partners and customers to feature your company in their directories or customer stories.

You can't control which websites mention you, but you can make it easier for people to discover your product.

6. Why does the number of pages matter?

Your homepage can't answer every question about your product, integrations, industry or target audience.

A well-planned CMS structure makes it easier to create pages for different locations, industries or use cases without building each one from scratch. This is often called programmatic SEO.

We've used this approach with two of our clients.

cleverlohn (payroll SaaS)

We rebuilt the website as a component-based system and created a CMS template for location pages targeting different German regions.

Adding a new region is now a CMS entry rather than a separate design and development project.

Between April and October 2026:

• 341% organic growth.
• 40% more indexed pages.
• 300+ AI responses.
• Their content writer independently created 20 of the 37 static pages shipped.

Integral (fintech)

We built a structured CMS to support more than 450 programmatic SEO pages.

Between June 2025 and June 2026:

• 208% organic growth.
• 70% more indexed pages.

The goal isn't to publish as many pages as possible. Each page should answer a specific question and provide something useful.

7. What technical setup helps AI understand your website?

There's no single technical trick that gets your website cited. But a well-structured website makes it easier for search engines and AI tools to access and understand your content.

Here are the basics:

• Proper heading structure: Use one clear H1, followed by H2s and H3s that organise the content.
• Accessible content: Make sure important text, headings and links are available in the page HTML.
• Structured data: Use schema markup to describe products, organisations and articles.
• Good performance: Make sure pages load properly and crawlers can access them.
• Organised CMS: Use consistent content fields, templates and internal links.

In Webflow, much of this comes down to how the website is built. A component-based setup and well-planned CMS make it easier to maintain consistent structures as your website grows.

How do you know if it's working?

There's no single dashboard showing every time ChatGPT or Claude mentions your company. We recommend two simple habits.

1. Test the questions your buyers ask.

Write down 10 questions people might ask before choosing a product like yours. Try them in ChatGPT, Claude and Perplexity. Note which companies and websites appear, then repeat the test once a month.

2. Track AI referral traffic.

Look for visits from chatgpt.com, claude.ai and perplexity.ai in your analytics. This helps you understand whether people are visiting your website from AI tools and which pages they're landing on.

Keep in mind that not every AI recommendation generates a click.

Can ChatGPT and Claude find your website?

We'll check for free.

Send us your website URL. Within 24 hours, someone from our team will review your robots.txt, page structure, schema and how your website appears in ChatGPT and Claude.

You'll receive a short list of things worth fixing first. No automated report, just a review by a real person.

Get your free website audit